What is Local SEO & How Google My Business Helps You Dominate Local Searches

What is Local SEO - ADPenguin

Table of Contents

Introduction of local SEO:-

In today’s digital era, local SEO plays a crucial role. Whenever a business has to attract customers from its local area, local SEO plays a very important role. Whenever a user or customer searches for any service on Google in his vicinity, Google shows him some results, like the picture given below.

Local SEO plays a major role in getting such listings. This is where Google My Business (GBM) starts playing an important role in local SEO.

What is Google My Business?

Google My Business is a Free Platform created by Google in which you can Create a Free Profile Of Your Business And Create A Local Online Presence Of Your Business. In This, You  Can Put Many Important Details Of Your Business Such As Business Name, Address, Location, Contact Details Etc. Through This, Your Local Customers Can Easily Contact Your Business

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How Google My Business Helps in Local SEO:-

Google My Business is a free tool that helps businesses get an online presence through Google Maps and helps you to get listed on it. A well-optimized Google business profile can provide many benefits to your business, such as:-

  • Increase your local visibility.

  • Show important details like address, contact info, and working hours.

  • Allow customers to leave reviews, boosting credibility.

  • Help in local SEO, making it easier for customers to find you.

How to Create a Google My Business Profile (Step-by-Step Guide)

The most important question is how did we create my business profile on Google for free. We will explain this step by step with an easy example. For example, there is a person whose name is “RAJ”. RAJ lives in Surat City, Gujarat and he has a bakery shop whose name is “RAJ’S CAKE HEAVEN”. Now RAJ wants that whenever any person searches for “BEST CAKES IN SURAT” on GOOGLE then the name of his business should appear on GOOGLE so that he can increase the number of his customers and expand his business. So now RAJ will take what steps to list his business on GMB, from this we understand:-

  1. Go to Google My Business

  2. Enter Your Business Name

    • Raj types “Raj’s Cake Heaven.” If the name already exists, he selects it; otherwise, he creates a new one.

  3. Choose Business Category

    • Raj selects ‘Bakery’ to help customers understand his business type.

  4. Add Business Location

    • Since he has a physical shop, he enters the address so it appears on Google Maps.

  5. Add Contact Information

    • He enters his phone number and website link so customers can contact him easily.

  6. Verify the Business

    • Google sends a verification postcard to Raj’s address. Once he enters the code from the postcard, his GMB profile is live.

  7. Optimize the Profile

    • Raj adds high-quality images of his cakes, customer reviews, and posts updates to keep his profile active.

 

Congratulations Raj’s Bakery Cakes is listed on Google My Business.

Local SEO Problems. How to create local store at google my business

Common Problems People Face with Google My Business & Solutions :-

If you want to create a profile on GOOGLE MY BUSINESS then maybe someone will tell you about it but now the one who is going to tell you does not talk about him at all. While creating a GOOGLE MY BUSINESS profile or after creating it, the user has to face many problems, then mostly what is the problem, how are you to deal with that problem, we will tell you STEP BY STEP :-

Google My Business Problems.
  1. Verification Problems
  • Issue: As we told in Step 6 about the verification code that is sent by Google through your post. There is a code in a post that you have to upload on Google MY BUSINESS. After that, your business profile gets converted into a verified account. Google does not charge anything from you during the whole process. So many times businesses have to face this problem that they do not get the postcode from Google.
  • Solution: If You Did Not Get The Code Through Your Post Then You Have First To Check Google My Business Whether You Have Filled All Your Details Regarding Your Business correctly or Not. The Address You Have Filled Is Correct Or Not. If You Found A Problem There Then Correct It Repeat The Verification Process And Wait For 14-20 Days. If Still Your Post Is Not Being Received Then You Have To Get Help From Google Support (How To Contact Google Support is Given Below).
  1. Suspended Google My Business Account
  • Issue: It has been seen many times that Google suspends the Google My Business profile. There can be many reasons for this. Like if you have violated any Google policy or put misleading information in your Google My Business profile. Recently it has also been seen that if you use AI or Bots to post reviews or optimize your profile, then Google can also ban your profile.
  • Solution: The solution to solve this is that before creating a Google My Business profile, you should read Google’s policies. Check Google’s Guidelines & Violations List here. If you have violated any of Google’s guidelines then correct it and again go to your GMB profile and ” Request for reinstatement “. Fill out the form with the correct details and submit it. If further assistance is needed, contact Google Support.
  1. Inaccurate Business Information

 

  • Issue: If you have entered the wrong business name, address, phone number, and working hours in your GMB profile, then you may face problems in verifying your Google business profile. Not only this, but if your details are not correct then Google may also suspend your profile.
  • Solution: To solve this problem you can go to your account profile info check your details and correct the wrong information.

 

  1. Duplicate Listings
  • Issue: The issue of duplicate listing has been seen many times. If you have created a profile on Google My Business earlier and you are again creating a profile in Google My Business for the same business then this can cause you problems in your verification. It has been seen many times that people forget after creating a Google My Business profile and then they again create a Google My Business profile for the same business with a new Gmail, this can cause problems in your verification.

Solution: If you have already created a profile on Google My Business, then follow these steps to remove it:-

    1. Sign in to Google Business Profile.
    2. Go to ‘Manage locations’ and select the duplicate account.
    3. Click ‘Remove Business’ to delete the unwanted profile.

             

 I have seen a problem many times that many people forget their Google business profile after creating it and when they want to access it, they forget their Gmail ID or its password. If you are also troubled by this problem, then follow the steps given below:-

Try Recovering the Gmail Account

  • Go to Google Account Recovery.
  • Follow the steps to recover your account using your phone number or recovery email.
  • If you regain access, sign in to Google Business Profile, go to ‘Manage Locations,’ and remove the old listing.

Request Ownership Transfer

  • If your business has an old GMB profile but you can’t access the email, search for your business on Google.
  • Click ‘Own this business?’ and follow the steps to request access.
  • Google will ask for verification via phone or email.

Contact Google Support for Profile Removal

  • Visit Google Business Help.
  • Click Contact Us, select Ownership & Access Issues, and explain your situation.
  • Provide proof of business ownership, such as official documents or website links.

   Report Duplicate Listings

  • If you created a new profile and an old one still exists, report it as a duplicate:
    • Go to Google Maps, search for your business, click Suggest an edit, and select Remove this place → Duplicate location.
  • Google will review and merge or remove the listing.

How to Contact Google Support for GMB Issues

Google my Business Customer Care Number.

If you face serious issues with your GMB profile, here’s how you can contact Google for help:

  1. Visit the Google My Business Help Center
  2. Check FAQs & Help Articles
    • Many issues are already solved in Google’s official guides.
  3. Submit a Support Request
    • Click ‘Contact Us’ at the bottom of the page.
    • Select your issue category and follow the instructions.
  4. Use Google Support Chat or Call Back Request
    • If available, you will see an option to chat with a support representative or request a call.

 

If you are still facing problems or you are looking for a good agency that can boost your business’s online presence and optimize your local SEO well, then you can contact ADPenguin. ADPenguin is Surat’s leading digital marketing agency that can help you in the online growth of your business. ADPenguin provides 360 Digital Marketing Service

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Frequently Asked Questions (FAQ's)

What Is Google My Business Customer Care Number

Google does not provide a direct customer care number for Google My Business (now known as Google Business Profile). However, you can contact Google support for business profile-related issues through the following methods:

  1. Google Business Profile Help Center – Visit Google Business Profile Help to find answers to common issues.
  2. Contact via Google Support – Go to Google Support and follow the steps to request a callback or chat with a representative.
  3. Social Media Support – You can contact Google My Business support on Twitter (@GoogleMyBiz) for assistance.
  4. Community Forum – Post your queries on the Google Business Profile Community where experts and Google representatives may help.

Google My Business Live Chat Support

Google My Business (now called Google Business Profile) offers live chat support, but availability depends on your location and issue type. Here’s how you can access it:

Steps to Access Google Business Profile Live Chat Support:

  1. Go to Google Business Profile Help Center

  2. Click on ‘Contact Us’

    • Scroll down and click on ‘Contact Us’ or ‘Get Help’

  3. Select Your Issue

    • Choose the relevant issue related to your Google Business Profile.

  4. Choose Chat Support (if available)

    • If chat is available, you will see the option to start a live chat with a Google representative.

Alternative Support Options:

  • Request a Callback – If chat is unavailable, you may see a ‘Request a Call’ option.
  • Email Support – Some issues allow email support where Google responds within 24-48 hours.
  • Twitter/X Support – You can tweet your query to @GoogleMyBiz for assistance.

Why Google Suspended My Google Business Account

There can be many reasons for this. Like if you have violated any Google policy or put misleading information in your Google My Business profile. Recently it has also been seen that if you use AI or Bots to post reviews or optimize your profile, then Google can also ban your profile.